At IBC2017, Xinwen Xue, VP Product Management at SERAPHIC, addressesd a speech titled "HTML5 brings web flavor to the middleware – fantastic UI and rich OTT contents" at Content Everywhere Hub on September 17. Xinwen believes that "OTT services have been the key for operators to attract new subscribers and keep older users". He introduced Spire Link, the mature and easy-to-extend HTML5 UI solution to support all kinds of customization and OTT services in STB market.