Recently, the advanced smart home solution provider Skyworth Digital announced collaboration with SERAPHIC, a leading HbbTV 2 solution provider, to deliver OpApp (Operator Application) compliant STBs for Italian operator Tivùsat. The new products will soon be on the market in November, 2018.

 

OpApps Specification was finalized and published by the HbbTV Association in December, 2017. Based on advanced Blink engine, SERAPHIC’s OpApp solution is compliant with the latest HbbTV 2 specification and enables manufacturers, OEM/ODM, SoC vendors, middleware providers and operators to quickly launch OpApp capable devices and services with affordable cost. Skyworth Digital and SERAPHIC’s cooperation on OpApp project will generate multiple benefits.

 

It brings remarkable margins for operators to take back control in revenue growth and return on investment. An OpApp compliant STB can meet continuously growing and diversified needs from operators, helping them to provide a common set of services and a consistent, branded experience across a wide range of devices. Meanwhile, the brand new OpApp compliant STBs will enable operators in Italy to replace the currently dominating technical standard MHP and provide upgraded services with small efforts.

 

For the end user part, the partnership also improves customer satisfaction and UI experience. With an OpApp compliant STB, consumers are now able to enjoy the upgraded, sophisticated and tailored viewing experience on their old smart TV.

 

Celine Guo, Sales Director for Europe and CIS at Skyworth Digital, commented, “OpApp is a brand new Service to launch. Within a very short time, SERAPHIC has successfully finished the related development and make sure we are all in line with the operator’s targeted commercial launch for Christmas this year.”

 

Xinwen Xue, VP Product Management of SERAPHIC, commented, “Skyworth Digital and SERAPHIC have forged long-term solid partnership in various hybrid projects. We are glad to work together on OpApp project and looking forward to creating one of the first commercial use of OpApp case. SERAPHIC’s OpApp solution demonstration is displayed at IBC2018 during September 14 -18 at our booth (E12, Hall 14, RAI AMSTERTAM). We warmly welcome your drop by for a talk.”

 

About SERAPHIC

SERAPHIC Information Technology (Shanghai) Co., Ltd. is dedicated to providing internet-related software and web-based solutions to all those TV-/Video-related terminal devices including Smart TVs, set-top boxes, over-the-top devices, game consoles, etc. SERAPHIC’s product offering includes TV Browser for HTML5, HbbTV, Freeview Play, YouTube TV, TV Portal and Open Browser as well as Web UI solution. The company targets at digital TV and consumer electronics markets in Europe, Latin America, Australia and Asia Pacific. For more information about SERAPHIC, please visit www.seraphic-corp.com or send an email to info@seraphic-corp.com.

 

About Skyworth Digital

Shenzhen Skyworth Digital Technology Co. LTD., (Skyworth Digital) is the world’s leading provider of solutions for the smart home offering a wide variety of high quality devices to customers throughout the globe. With a strong background in consumer electronics, Skyworth Digital delivers more than 27 million units annually to more than 90 countries by partnering with customers to provide value added, end to end solutions with the highest quality products and services.